#3
Saison 1
Publiée le 10 octobre 2022 10/10/2022
#Data #Marketing

The Media Agency Evolution in the Programmatic Ecosystem

Podcast disponible

The Media Agency Evolution in the Programmatic Ecosystem

  1. If we look at the past decade (2010-2020) , have the media agencies evolved since then because of programmatic ecosusytem? 
  2. As a media agency,  how do you choose the right programmatic solution for your organisation? 
  3. We have about 9000 players in our Marketing echo system. As a media agency, How do you keep track? 
  4. As a media agency in the programmatic ecosystem,  how do you get talent and how do you keep talent? 
  5. As a media agency in the programmatic ecosystem,  How do we educate talent in this fast-paced environment? 

Hosted by Hossein Houssaini 

With :  

– James Buckle  from PHD  

– Morys Ireland from Mindshare 

Problématiques :

  • 1.
    If we look at the past decade (2010-2020) , have the media agencies evolved since then because of programmatic ecosystem?
  • 2.
    As a media agency, how do you choose the right programmatic solution for your organisation? We have about 9000 players in our Marketing echo system. As a media agency, How do you keep track?
  • 3.
    We have about 9000 players in our Marketing echo system. As a media agency, How do you keep track?
  • 4.
    As a media agency in the programmatic ecosystem, how do you get talent and how do you keep talent?
  • 5.
    As a media agency in the programmatic ecosystem, How do we educate talent in this fast-paced environment?

Pour en discuter :

  • James Buckle
    PHD
  • Morys Ireland
    Mindshare

Remerciements à nos partenaires :

Sponsors

Media partners

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The Programmatic for all

Emission hebdomadaire de 30 minutes, en format "table ronde", qui donne la parole aux experts de la publicité digitale, leur permettant de s'exprimer sur les enjeux et l'actualité du marché programmatique.