#1
Saison 1
Publiée le 02 mai 2022 02/05/2022

The Programmatic Society – UK (Episode 1) : Top Advertising Trends for 2022

Podcast disponible

The main trends regarding the digital advertising industry in 2022?

An episode with :

  • Donald Hamilton from Azerion
  • Mathieu Roche from ID5

Among the topics :

  • Do you think we understand what brand experience means in terms of the challenges we have today from a technology perspective vs what do we actually execute?
  • How to target the right audiences?
  • There are methodologies on how to target and message from the early days of digital advertising that are becoming trendy again!

Gaming :

  • How engageable are gaming ads?
  • How scalable is that channel?

Problématiques :

  • 1.
    WHAT ARE THE TRENDS AND OUTLOOKS FOR 2022?
  • 2.
    DO YOU THINK THAT AD MARKET UNDERSTAND WHAT BRAND EXPERIENCE MEANS?
  • 3.
    WHAT ABOUT THE REBIRTH OF “OLD FASHION” TARGETING METHODS?
  • 4.
    SOLUTION LIKE ID5 IN THE MARKET? HOW DO THESE PLAYERS REACT WHEN MARKETERS RATHER SPEND THEIR MARKETING BUDGET ON WALLED GARDENS?
  • 5.
    HOW ENGAGEABLE ARE GAMING ADS ?

Pour en discuter :

  • Donald Hamilton
    Azerion
  • Mathieu Roche
    ID5

Encore plus dans d’autres domaines :

La newsletter

Obtenez les dernières nouveautés, actualités et épisodes de the Societies.media en vous abonnant gratuitement à la newsletter dès maintenant !

Nous n'avons pas pu confirmer votre inscription.
Votre inscription est confirmée.

The Programmatic for all

Emission hebdomadaire de 30 minutes, en format "table ronde", qui donne la parole aux experts de la publicité digitale, leur permettant de s'exprimer sur les enjeux et l'actualité du marché programmatique.