2020 will forever be known as the year that ignited ecommerce for the next decade, as businesses sought refuge from the COVID-19 crisis in online spaces. With coronavirus forcing brick-and-mortar stores to close, companies were confronted by the most hostile trading conditions they had ever faced. Challenged by this profound disruption, affiliate and partner marketing provided a means of helping them adapt to unique circumstances. Now on the other side of 2020 and with a global pandemic almost behind us, Awin is exploring how the channel will continue to drive ecommerce over the next 12 months.
mai 2021
The future of affiliate and partnermarketing
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